Understanding Online Goals
Understanding your business goals and how to leverage the internet to obtain those goals; Successful online projects result from businesses finding a person who understands their business goals and who also understands how to leverage the internet to obtain those goals. Different businesses sometimes have completely different online goals and plans. It is important not to assume that the only … Read More
Website Vocabulary
Mobile Friendly – The ability of a website to render up pages appropriate for different devices. Most websites will display pages correctly on PCs and Macs but pages may not display correctly on tablets, ipads or phones. A different type of navigation is necessary so visitors on a phone can navigate the site on a phone or tablet. Also, forms, … Read More
Web Presence
You know businesses don’t spend time and resources building their online presence simply because they enjoy it; They do this because this is what it takes to make it these days. Don’t worry, it is not as complicated as you may think. We are really good at all this and make it simple…
Target Marketing?
Does your site Attract the right people? Now it is about letting searchers Self-Select . It is important for people looking for the product or services you offer to 1) find your site, and 2) determine if you are the best organization to call, and 3) Reach out to you.
How Do I Know What is Happening on My Website?
Full Analytics – You put some effort into building that site. Without analytics installed so you really don’t have any way of knowing who is visiting your site, what they were looking for or what they did on your site. If you don’t know what is going on with the site then you don’t know how to improve it. I … Read More
Mobile Friendly Websites
Mobile Friendly Websites – More than half of the people visiting your website are probably visiting using mobile devices such as smart phones and tablets and iPads. What does your site look like to mobile visitors? Have you viewed your website recently on a phone and tablet? Websites do not become mobile friendly by accident. It takes planning and knowledge. … Read More