Understanding Online Goals

IanEricsonOnline Advertising, Web Basics

Understanding your business goals and how to leverage the internet to obtain those goals; Successful online projects result from businesses finding a person who understands their business goals and who also understands how to leverage the internet to obtain those goals. Different businesses sometimes have completely different online goals and plans. It is important not to assume that the only … Read More

My Web Presence?

IanEricsonOnline Advertising, Online Marketing

What does your Web Presence look like?  It is not necessarily enough to have a great website.  It is your entire web presence that people will notice right away.  Do you have a Google Places account?  Are you listed in the Yahoo Business Directory?  Do you have a Facebook page? What can people find out about you and your business … Read More

Target Marketing?

IanEricsonOnline Advertising, Online Marketing, Web Basics

Does your site Attract the right people?  Now it is about letting searchers Self-Select .  It is important for people looking for the product or services you offer to 1) find your site, and 2) determine if you are the best organization to call, and 3) Reach out to you.