Critical Website Basics

IanEricsonCritical Website Basics

13 Critical Website Basics

There are aspects to websites that visitors expect.  We call them our 13 critical website basics.  There are 13 aspects of website development that are important to be correct.

Every baseline website needs some basic components.  The following is a list of key website components or functionalities.  If you want help with any of these, please call, text or email and we can help.

  1. Mobile Friendly; Over half the people surfing the web do so on mobile devices such as phones or tablets. Have you viewed your website on a mobile device?
  2. Search Engine Friendly; It makes sense to create pages with quality, relevant, original content that is easily indexed by the search engines.
  3. Key Word Phrases (proper application of)
  4. Landing Pages; Landing page theory indicates it is a good idea to make a specific page for most of the key word phrases important to your business.  This typically makes your pages more search engine friendly and is an excellent  step to prepare for a pay per click campaign if you decide to utilize Ad Words or advertising.
  5. Clear Message; People don’t read as much as we think they do. It is important to have the right amount of content on each page. Typically around 300 words per page is a good.
  6. Calls to Action;  Clear calls to action help visitors to know what to do.  For example, Call Today, Request a Quote, Click for Directions, Call for the best price possible, etc.
  7. Content Management Tools; Sites include CMS tools to empower our clients to edit the sites without the need for specific software.  All that is required is an internet browser and connection the internet.
  8. One Touch Dial; If there is a phone number, it should be clickable to make it as easy as possible for visitors using a mobile device or Skype to call.
  9. Click for Directions; Make it easy for people to get directions to your location while driving.
  10. Intuitive Navigation; Typically there should be two or three navigation structures so visitors can easily find their way around your site.  The navigation should adapt its self properly to the device the visitor is using to visit the site.
  11. Analytics; You should know visitors are doing on your website, and how they found it.
  12. Fast Page Load Times; A really fast web server with lots of bandwidth plus lightweight web pages will help ensure that people don’t abandon your site due to  waiting for pages to load.
  13. Clean Current Appearance; an exciting website encourages visitors to click in and makes it more likely visitors will contact you for the goods or services you offer. Visitors will decide within seconds if your business is the one they are looking for. The first impression is critical.